Friday, October 12, 2007

Has Anyone Read "The Medici Effect"?

Larry attended a Tech Tuesday (10/8/07) luncheon at the California Association of Realtors (CAR) Convention in Anaheim, CA, a few days ago. The featured speaker was Frans Johansson, author of this book, which was named one of the "Top 10 Business Books of 2004" by Amazon.com and the "Innovation Book of the Year" by several other organizations. It has been translated into 13 languages.

In his book, Johansson asks, "What do goat milk, spiders, and fishing lines have in common?" Seemingly nothing, but out of each of these random combinations have come radical innovations that have created whole new fields. In other words, a fresh way of thinking outside the box!

To be honest, Larry has not read it either. But hearing Johansson speak about his ideas, Larry wants to rush out and buy it!

Any thoughts?

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